About Me

Creative, strategic marketing and new media professional with proven ability to conceptualize create and implement successful traditional marketing, online marketing and social media programs. Experienced in social media marketing, strategic planning, budget management, web project and print management, traffic coordination, SEO, affiliate marketing, retail and trade show merchandising, internet marketing, copywriting and editing. Hands-on experience in printing, pre-press (4-color press and digital), photo manipulation and layout/design.

Resume

Jennifer Mathews


E-mail: jenmathews (at) hotmail (dot) com
http://www.linkedin.com/in/jenmathews

SUMMARY

Creative, strategic marketing and new media professional with proven ability to conceptualize create and implement successful traditional marketing, online marketing and social media programs. Experienced in social media marketing, strategic planning, budget management, web project and print management, traffic coordination, SEO, affiliate marketing, retail and trade show merchandising, internet marketing, copywriting and editing. Hands-on experience in printing, pre-press (4-color press and digital), photo manipulation and layout/design.

WORK EXPERIENCE

Editor-in-Chief
April 2009 - present
My Beauty Bunny | Los Angeles, CA

• Promotes blog via social media networking (Twitter, Facebook, Stumble Upon, etc.); Gained more than 11,000 followers on Twitter and 750+ followers on Facebook in just over 1 year
• Writes product reviews and site content (approximately 10,000 unique visitors per month)
• Conducts sweepstakes and promotional outreach for brand partners' consumer targets
• Optimizes SEO for organic search engine traffic
• Manages SEM and website advertising using Google AdWords, AdSense, ShareaSale, LinkSynergy and other affiliates
• Tracks web metrics using Google Analytics and SiteMeter

National Marketing Manager
July 2009 - November 2010
Kaplan International Colleges – a division of The Washington Post | Los Angeles, CA

• Managed 22 US Kaplan Facebook pages and coordinated other social media tools for marketing purposes; Boosted social media to number one lead generating channel in under 6 months
• Created and carried out yearly marketing plans and deliverables; Increased student extension enrollments by 62% in 1 year
• Designed, printed and distributed collateral items for 22 Kaplan centers including: flyers, handbills, postcards, fact files, posters, departure guides, promo items, etc.
• P&L responsibility for $250,000 domestic marketing budget
• Liaised with London e-marketing team on email marketing campaigns using CRM and Cheetah Mail

(Temporary) Marketing Consultant
March 2009 - April 2009
Intelligent Beauty (DermStore.com) | Manhattan Beach, CA

• Developed DermStore.com Twitter and Facebook presence and campaigns
• Coordinated the development and execution of CO-OP marketing programs and promotional activities including weekly e-mail blasts, promotions and direct mail
• Developed website initiatives including the management of page redesigns, cart optimization, A/B testing and general quality control

Marketing Supervisor
August 2005 - August 2008
California Credit Union | Glendale, CA

• Developed annual marketing plans and managed budgets
• Supervised and trained department staff
• Created web content and banners, managed company Intranet and sent e-mail blasts
• Conceptualized and implemented successful grand openings, conferences, trade shows and other special events
• Developed strategies and campaigns and designed artwork and copy for branch collateral, direct mail, radio, billboard, multimedia, trade show, and press releases

Marketing Specialist
February 2004 - August 2005
Wescom Credit Union | Pasadena, CA

• Designed and wrote brochures, direct marketing pieces, posters, and other collateral
• Worked with cross-functional internal teams to gather input and feedback on projects and promotions
• Developed and implemented branch promotions and contests

EDUCATION

Bachelor's Degree, Mass Communications/Advertising, 1998 - 2002
Louisiana State University | Baton Rouge, LA
Mass Communications (Advertising) degree with a minor in Psychology
Graduated Cum Laude - 3.70 GPA

Portfolio Highlights

Conference Booklet:
























Hala Vintage Web Banners:

















Beauty Product Web Banners:






















Vintage Design:

Portfolio

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